Do Personal Matchmaking Services Really Work?

Professional matchmakers like Steve Ward and his mother and mentor JoAnn Ward have been so successful that the whole world can witness their process on VH1's "Tough Love." According to longtime professional matchmakers, they have facilitated many successful unions. Roseann Higgins says her matchmaking prowess has resulted in “a marriage every 6 weeks since 1994.” NBC has even created a reality TV show called “The Match Off” to pit two personal matchmakers against each other to find the best date for a person in each episode.

Some people turn to matchmaking services to target specific types of people. Only certain types of people can afford or are willing to employ a matchmaker, so it’s seen as exclusive.

Here is what matchmakers offer:

  1. Guidance and maybe counseling

  2. Reliance on the professional’s intuition and experience, as well as maybe scientific profiling

  3. Database of professional or well-to-do clients

Online dating services are quasi-matchmaking services without a human professional or expert to make recommendations and introductions. People who use these sites are left to choose for themselves based on the sites’ recommendations. The question is whether it is more effective to choose for yourself or trust a professional for guidance. What do you think?

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